Enabling FreshFields Organics to Expand into Retail with a Strategic Business Plan.

FreshFields Organics, a regional farm-to-table produce supplier, wanted to launch its line of organic products in retail stores. They needed a comprehensive business plan to guide their expansion and secure funding. We delivered a detailed roadmap, helping them position themselves for success in the highly competitive retail market.

About FreshFields Organics

FreshFields Organics, located in Vermont, is a midsize organic farm providing fresh, locally grown produce to restaurants and farmers' markets. Their goal is to provide healthy, organic food options while supporting sustainable farming practices. Expanding into retail would allow them to reach a broader audience and further their mission.

The Challenge

FreshFields needed the plan to navigate the complexities of retail entry, including product branding, distribution, and competitor analysis. Without a solid strategy, they risked misaligned branding, operational inefficiencies, and difficulty securing distribution channels, potentially jeopardizing their market entry.

The Solution

We crafted a business plan emphasizing FreshFields’ unique value as a trusted organic farm, with detailed branding, pricing strategies, and market positioning.

Implementation Process: Steps Taken

• 1. Market research on retail organic trends
• 2. Branding development and product line definition
• 3. Financial modeling to determine costs and projected revenue
• 4. Finalizing the plan for investor and distributor presentations

Challenges Encountered in the Process

Identifying the right pricing strategy was challenging, as we balanced FreshFields’ premium positioning with affordability to appeal to wider audiences. Completed in seven weeks, aligning with FreshFields' seasonal harvest schedule.

Results & Outcomes

With the business plan, FreshFields secured $500,000 in investment, paving the way for their first product line in 50 regional stores. The plan enhanced their brand’s credibility, establishing strong initial partnerships with local grocers.

Client Testimonial

“Grant Writing Inc. gave us a clear path to enter retail successfully. Their expertise helped us grow without losing our brand’s core values. ” – Elizabeth M., Director, FreshFields Organics Healthcare.

Ready to expand into new markets? Contact us to see how our tailored business plans can support your goals.